The best Brand Activations from Coachella 2025
At Riot House, unforgettable experiences are our thing. From Manchester to the Californian desert, we keep our eyes on the most innovative stages in the world.
Coachella 2025 delivered some of the most striking brand activations we've witnessed this year, establishing new benchmarks for immersive event design. From bold aesthetics to interactive storytelling, these four standout activations showcased what’s possible with live brand experiences on a global stage.
Pinterest: Festival Trend House
Pinterest created a future-forward space that seamlessly merged style with data analytics. The Festival Trend House was constructed using real-time search trends, offering guests the opportunity to experience and customise the latest fashion and beauty moments of 2025. With expert stylists guiding visitors through the journey, it transformed into a living, breathing Pinterest board that celebrated personal expression and inspiration.
Key takeaways
● Data-driven design creates ultra-personalised experiences.
● Expert stylists and interactive elements significantly enhance dwell time and meaningful engagement.
● Fashion and beauty trends executed with an experiential twist that drives social sharing.
Pinterest at Coachella
Sol de Janeiro: Casa Cheirosa
Sol de Janeiro brought the sensory playground to life with Casa Cheirosa, an impressive 30×30-foot space that blended scent, sound, and sunshine. Designed to capture the essence of Rio, this activation featured six distinct interactive zones that guided visitors through an immersive fragrance journey. Every corner was Instagram-ready and perfectly tuned to the brand’s signature energy.
KEY TAKEAWAYS
● Immersive storytelling through scent and setting.
● Scalable zones allow for discovery and interaction.
● Strong brand identity is consistently carried through both aesthetic and sensory design elements.
Sol De Janeiro at Coachella
Poppi: Desert Kickback
Poppi launched their new Alpine Blast citrus soda with the ultimate festival house party experience. Alpine-themed décor, retro-inspired DJ sets, gourmet barbecue spreads, signature cocktails, and a surprise appearance by Post Malone created an atmosphere with laid-back, nostalgic energy. The activation brilliantly balanced product launch objectives with authentic lifestyle experiences.
Key takeaways
● Product integration through a lifestyle lens.
● Strategic use of nostalgia creates an immediate emotional connection and entry point.
● Celebrity moments add shareability and hype.
Poppi at Coachella
Neutrogena: SPF Station
As Coachella’s official sunscreen partner, Neutrogena transformed the essential act of sun protection into something stylish. Their SPF Station offered branded sunscreen stands, frozen treats and cool-down areas, including a private stage and shaded lounge.
It was functional, visually bold, and highly shareable. The activation perfectly balanced functionality with visual impact and shareability.
Key takeaways
● Practical meets playful through clever design.
● Health and wellness have been brought to the forefront of festival culture.
● High utility activations with standout visual identity.
Neutrogena at Coachella
Why This Matters for Brands
Each of these activations demonstrates how strategic storytelling, experiential design, and audience-first thinking create high-impact moments. Whether you're launching a product, amplifying a campaign, or looking to turn heads in a crowded market, activations like these prove the power of getting it right.
As a full-service events agency in Manchester, we help brands create bold, bespoke experiences that leave a lasting impression. From concept to execution, we bring immersive campaigns to life at festivals, in cities, and across the globe.
Let’s Create Something COOL together!
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