Event PR & Marketing Strategy

Every campaign starts with what the event needs to achieve and who it needs to reach.

We develop the story, messaging and communications plan before identifying the right mix of media, influencer, social and content activity. Whether the objective is coverage, attendance, brand awareness or online conversation, every element works towards a clear outcome.

Media Relations

A strong event needs a story that gives journalists a reason to cover it.

Our team develops press angles, writes and distributes media materials, manages targeted outreach and coordinates press attendance, interviews and photography.

We work across consumer, lifestyle, hospitality, retail, property and fashion media, tailoring each campaign to the event and its audience.

Launch Events

From new venue openings and product launches to large-scale public experiences, we build communications activity around every stage of a launch.

That can include pre-launch announcements, media previews, opening-day press activity and follow-up stories designed to maintain momentum after the doors open.

Influencer Events & Guest Lists

We identify and invite creators whose audiences align with the brand, rather than building guest lists around numbers alone.

Our support can include influencer research, invitations, communications, attendance management, briefing and content coordination. We can also shape the event itself around the moments most likely to generate natural, useful coverage.

Social Media & Event Content

The right content allows an event to reach far beyond the people in the room.

We plan the content needed before, during and after an event, from campaign assets and social storytelling to photography, video and live event coverage.

Working alongside the wider event production team means the physical experience and its communications are considered together from the outset.

Integrated Event PR and Production

Riot House grew from the events arm of Purple Riot, our award-winning Manchester PR agency, bringing 15 year’s of communications experience together with creative event production.

By bringing event PR and event production together, we create experiences designed not only for the people in the room, but for the coverage, content and conversation that follows.

Event PR Agency in Manchester

Based in Manchester and working across the UK, Riot House supports brands, venues, destinations and organisations with event PR and marketing tailored to their objectives.

Whether you need a complete launch campaign or communications support around an existing event, we can build the right approach around your brief.

Looking for Event PR & Marketing Support?

Talk to Riot House about the PR, marketing and content strategy for your next launch, activation or live event.