Beauty Bay Colour Theory Product Launch

Launching Beauty Bay’s own eyeshadow collection with an immersive beauty event in Manchester.

Riot House was appointed to create the product launch event for Colour Theory, Beauty Bay’s own range of eyeshadow palettes.

With a core audience of 16–24-year-olds, the brief was to create a highly visual, interactive beauty launch that would bring the three palettes - Origin, Identity and Evolve, to life while generating plenty of opportunities for content and social sharing.

An Immersive Beauty Launch Event

We transformed The Loft, a classic Manchester mill space, into three distinct experiential zones inspired by the individual Colour Theory palettes.

Metallic finishes, geometric structures, living walls and neon lighting gave each area its own identity while creating a cohesive environment for guests to explore.

Designed for Interaction & Content

Every element of the event was designed to encourage guests to interact with the new collection.

A floor-to-ceiling balloon installation featured 50 confetti-filled balloons, with guests invited to pop one for the chance to win a palette.

A branded GIF booth provided another dedicated content moment, while swatch stations allowed guests to discover and test the Colour Theory products throughout the event.

Beauty Masterclass with Mitchell Halliday

Makeup artist Mitchell Halliday hosted a live Colour Theory masterclass, demonstrating the new palettes for guests with a full professional stage, lighting and AV set-up.

The experience put the product at the centre of the event while giving attendees an exclusive first look at how the collection could be used.

Beauty Bay, Everywhere

We carried the Colour Theory identity across the entire guest experience.

A dramatic product display featuring rows of palettes, neon lighting and planting became a central photo moment, while bespoke cocktails and canapés took inspiration from the personality of the brand and collection.

From the set design and entertainment to food, drinks and interactive elements, every touchpoint was designed to feel unmistakably Beauty Bay.

The Result

The Colour Theory collection sold out the day after the launch.

The campaign went on to win Best Health and Beauty Campaign at the Northern Marketing Awards, combining commercial results with an award-winning beauty launch experience.

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