NERF Action Xperience Manchester Launch
Launching Europe’s first NERF Action Xperience with a two-part experiential event at Trafford Palazzo.
Riot House was appointed to launch Europe’s first NERF Action Xperience at Trafford Palazzo in Manchester, creating a two-phase event strategy designed to introduce the new attraction to stakeholders, media and influencers.
Each event was built around the experience itself, giving guests the opportunity to explore the different zones, experience the gameplay and create content throughout the venue.
Stakeholder Launch Event
The first event brought together key stakeholders and partners involved in bringing NERF Action Xperience to Manchester.
Guests were given the opportunity to experience the interactive gameplay and explore the venue, alongside a programme of live entertainment including a DJ, football freestylers and a magician.
The event created an opportunity to celebrate the opening while showcasing the scale and variety of the new attraction.
Press & Influencer Launch
The second phase saw 110 VIP guests, including regional media, influencers and high-profile guests, invited to experience NERF Action Xperience.
We kicked off the evening with a high-energy launch countdown led by Manchester Storm ice hockey team, culminating in a confetti cannon moment to officially mark the opening.
Guests then took over the venue, exploring the different NERF zones, competing in games and capturing content throughout the experience.
An Experiential Launch Built Around the Product
With such an interactive venue, the experience itself needed to be at the heart of the launch.
Rather than simply hosting guests in the space, we designed both events to encourage people to get involved, play and discover the different elements of NERF Action Xperience for themselves.
The two-stage approach allowed us to engage two distinct audiences while creating excitement around the arrival of a major new leisure attraction in Manchester.
The Result
Across the two events, Riot House introduced Europe’s first NERF Action Xperience to its key stakeholders and hosted 110 VIP media and influencer guests for the official launch.
The events combined experiential activity, entertainment and content opportunities to bring the NERF brand to life and mark its Manchester arrival.
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