MeatFreed App Launch Manchester

Launching a vegan rewards app with Manchester students, influencers and media.

MeatFreed is a vegan rewards app created for students, and Riot House was brought in to launch the brand in Manchester through a two-part event campaign designed to build awareness, capture pre-launch data and introduce the app to its target audience.

Manchester Student Launch Event

We kicked things off during Fresher’s Week with an interactive student event designed to put MeatFreed directly in front of Manchester’s student community.

The activation featured a spin-the-wheel game, branded backdrops, giveaways and a dedicated selfie station, creating an engaging brand experience while helping MeatFreed capture valuable pre-launch data.

Influencer & Media Launch Event

For the official launch, we curated a guest list of 70 influencers and media contacts for a VIP screening of the documentary Eating Our Way to Extinction at Everyman Cinema Manchester.

Following the screening, guests moved to our rooftop event space for a sustainable brand showcase inside the glass events dome.

A Sustainable Brand Experience

The rooftop event brought the MeatFreed proposition to life with vegan food, cocktails and drinks from partner MixUp, alongside pop-ups from sustainable fashion and lifestyle brands.

A DJ and bar created the atmosphere, while guests left with goody bags filled exclusively with sustainable products.

Bringing together entertainment, influencer engagement, sustainable brands and shareable content moments, the launch created an experience that felt relevant to both MeatFreed and the audience it wanted to reach.